Are you planning to launch a new product? Then it is of course very important that you actually know how to reach your target group. But how do you increase your chances of a successful product market introduction? As always, a good start and equally good planning is half the battle, so is the introduction...Continue Reading

Congratulations, after much deliberation you have decided to start your own company and you now want to make a business plan? Smart, because a business plan gives you insights into the ideas you have. For example, is it all realistic and achievable?Continue Reading

The unique circumstances of the COVID-19 pandemic present an unprecedented challenge for just about every sector in Belgium and Europe. National lockdowns followed by unequal country reopening arrangements, as well as proprietary procedures and sanitation guidelines, have forced entrepreneurs and their teams to move quickly and adapt to a rapidly evolving environment.Continue Reading

Successful restaurant owners will need to take a meticulous and measured approach to both preparing for future crises, as well as recovering from this pandemic, with the likely prospect of a "third wave" of COVID-19.Continue Reading