When you ask sales and marketing managers about the R.O.I. of fairs and the marketing impact they have, you often hear arguments such as: too expensive, old-fashioned, overtaken by virtual events or inefficient: We are subject to change or development and that is no different for companies. Before the internet (for some of us hard...Continue Reading
A crisis, of whatever nature, always stands for “uncertainty”, “risk” and “danger” but the word crisis also stands for “opportunity”. You can always view a crisis, disaster or emergency situation in two ways. And that is not for nothing. Admittedly, with the energy prices swinging out of control, which increase operational costs by up to...Continue Reading
Are you planning to launch a new product? Then it is of course very important that you actually know how to reach your target group. But how do you increase your chances of a successful product market introduction? As always, a good start and equally good planning is half the battle, so is the introduction...Continue Reading
Congratulations, after much deliberation you have decided to start your own company and you now want to make a business plan? Smart, because a business plan gives you insights into the ideas you have. For example, is it all realistic and achievable?Continue Reading
The unique circumstances of the COVID-19 pandemic present an unprecedented challenge for just about every sector in Belgium and Europe. National lockdowns followed by unequal country reopening arrangements, as well as proprietary procedures and sanitation guidelines, have forced entrepreneurs and their teams to move quickly and adapt to a rapidly evolving environment.Continue Reading
Successful restaurant owners will need to take a meticulous and measured approach to both preparing for future crises, as well as recovering from this pandemic, with the likely prospect of a "third wave" of COVID-19.Continue Reading
Every month we share with you the most up-to-date & inspiring business strategies from home and abroad. This way you stay “already one step ahead” in the development of your future-proof company!