Change is the only constant in the world and is considered the universal condition of man. This also applies to business organizations. Businesses must evolve and adapt to various challenges, such as a change in technology, new competitors, new laws and regulations and economic trends. Failure to implement the change leads to business stagnation. There...Continue Reading

In the world of sales and entrepreneurship, the ability to create converting quotes is an essential skill. Whether you are a freelancer offering your services, running an SME or representing a multinational, creating a quote that convinces customers is crucial to the success of your business Drawing up a converting quote is a crucial step...Continue Reading

In the world of sales and marketing, terms like "sales pipeline" and "sales funnel" are often used interchangeably, but they actually have different meanings and applications. In this blog post we take a closer look at the difference between a sales pipeline and a sales funnel, and give you tips on how to effectively implement...Continue Reading

In the business world, managing cash flow is a crucial factor for the success and continued growth of a business. One of the key indicators that companies use to measure the efficiency of their accounts receivable management and understand its impact on cash flow is “Days Sales Outstanding” (DSO). In this blog we take a...Continue Reading

The concept of being "social proof" is invaluable for companies that see their website as a business card and want to use it as such. It's the digital equivalent of word of mouth and can be a powerful tool for building trust and credibility with potential customers. In today's digital world, “social proof” is an...Continue Reading

In times of crisis and/or recession, cash flow management is an even more essential part of business management than ever before. Healthy cash flow is critical to the survival of a business, especially when conditions are unpredictable and volatile. Cash flow management is the art of managing money so that a company has sufficient resources...Continue Reading

ChatGPT could be seen as an advanced language model that can help companies improve their marketing efforts. It is not a threat to marketers, but rather complements their work and can help them achieve their goals. In this blog we will discuss some of the ways ChatGPT can help marketers and copywriters, along with some...Continue Reading

Recruitment and selection have always been important aspects of any company for many years and are constantly evolving. In 2023, it will be even more important to find creative ways to attract talent. Attracting the right candidates is crucial to the success of an organization. This means that “Recruiters”, business owners and HR professionals will...Continue Reading

When you ask sales and marketing managers about the R.O.I. of fairs and the marketing impact they have, you often hear arguments such as: too expensive, old-fashioned, overtaken by virtual events or inefficient: We are subject to change or development and that is no different for companies. Before the internet (for some of us hard...Continue Reading

A crisis, of whatever nature, always stands for “uncertainty”, “risk” and “danger” but the word crisis also stands for “opportunity”. You can always view a crisis, disaster or emergency situation in two ways. And that is not for nothing. Admittedly, with the energy prices swinging out of control, which increase operational costs by up to...Continue Reading